Using LinkedIn for account based marketing is a smart way to engage with key decision makers at your target accounts. The company is one of the largest professional networks in the world and offers unique features to help marketers connect with their target audiences.
You can create an account list of target companies to identify who your ideal clients are. The best accounts to focus your time and resources on are those who have the greatest potential to increase your revenue. Linkedin has recently introduced a number of new targeting features to help you get your messages in front of the right people. The account based marketing function of the LinkedIn website allows you to create lists of accounts, view leads in a tiered format and save lead lists. The site also provides an 'inside-out' approach to lead nurturing. The Linkedin Account Based Marketing function helps you maximize your response rates to e-mails. It allows you to send out e-mails to specific profiles based on a predetermined set of criteria. The account based marketing function is a great way to align your sales and marketing teams and find qualified leads for your company. ABM has been around for some time now and is becoming more widely used by B2B marketers for a number of reasons. It can shorten the sales cycle, increase sales volume and deliver the highest ROI of any B2B marketing tactic. It can also be combined with other marketing tactics like inbound marketing and social media to provide a seamless customer experience.
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